I have seen recruiters who just start writing job responsibilities after job title in JD. This make your job description less attractive. Start thinking from candidate side. What will attract the candidate in your company? What they desire from this new job? Many companies give work time flexibility or gym and many attractive perks. But recruiters make the mistake of not using this benefits on their side while writing job description.
Listen! Listen carefully! If your company is also having many flexibilities and perks. Then start your job description by including this perks which will make it attractive and appealing. You can also add the name of reportee manager if he/she is well known in the industry and you can also include awards won by your organisation.
Recruit Smart and Recruit Fast.